PC Hardware: A Waste of Money and Marketing Hype.

By Lori Grimmace · 5/19/2025

The PC Hardware Scene: More Gimmicks Than Substance?

Let’s be clear: the current state of PC hardware isn’t exactly inspiring. It's a flurry of minor upgrades, limited-edition noise, and increasingly niche products masquerading as progress. The hype machine is working overtime, and frankly, most consumers are going to be left disappointed.

First, we have Nvidia, predictably pushing out another card, the RTX 5060. Described as "blacklisted," which is a rather charming way of admitting it's likely to be underwhelming. A professional review is obviously going to find something positive, but don't expect miracles. Then there’s the DGX Spark – a chip that can handle more data than the entire internet. Fantastic, if you're training an AI, utterly pointless for your average gamer. And the ROG Astral RTX 5080 Doom Edition? Six hundred and sixty-six units, priced at two thousand dollars? It's a status symbol for the terminally foolish, nothing more.

Asus seems to be equally desperate for attention. A 610Hz gaming monitor? With a "Super TN" panel? Wonderful. Prepare for a blurry mess that will likely induce eye strain and offer virtually no benefit in actual gameplay. And a wireless keyboard with hall effect switches? Another expensive gimmick, because apparently wires are the enemy of fun.

Intel's contributions are equally questionable. “Core Ultra” branding persists, clinging desperately to relevance. "Panther Lake" chips promise to combine efficiency and performance – a promise that’s been made countless times before, and rarely delivered on. And now, an NPU downgrade? Fantastic. A clear indication that even they know they’re overpromising and underdelivering.

The continued relevance of dual-GPU cards is amusing. Still needed for specialized tasks like AI inference? Great. That just highlights the fact that consumer gaming hasn’t progressed enough to make single cards truly adequate. It’s an indictment of the entire industry, really.

Don't even get me started on the potential impact of tariffs. Reduced or not, the constant threat of price hikes is just another reason to question whether any of this is worth the expense.

Finally, the endless stream of SSD and keyboard reviews – WD Black SN8100, Keychron M5 – are just filler. We’re drowning in minor upgrades that ultimately contribute little to the overall gaming experience.

The bottom line? Don’t fall for the hype. This isn’t a revolution. It’s a carefully orchestrated marketing campaign designed to extract more money from your wallet.